How to write your profile text

In this article I'm going to show you some real life examples to help you understand what a good text should be like and what mistakes to avoid.

How to Describe Yourself on a Dating Site

Pictures are very important, but a good text will definitely make your profile more effective; it’s the difference between "I suppose he’s okay..." and "I HAVE to meet this guy!" On the flip side, a poorly worded text can ruin the impression you give, even if your pictures are good. The most attractive girls tend to favor profiles where both the pictures and the text are great, so it certainly pays to learn how to do it right. Good learning always start with examples, and in that spirit, we’ll look at two profile texts. Read them carefully and try to form an opinion; are they good or bad? Why? When you’re done, you can move on to my comments.

About me
I'm a possitive person and I try to live life as best as I can. I'm an active an outgoing person, and I try to find time to try new things. I try to care about the people around me. I'm determined, independent and I know what I want in life. I have a great family that gives me lots of support.

What I'm looking for
I don't really have an answer, but I do like girls who are livelly and active. She should have a sense of humour and not take herself too seriously.

Occupation and interests
I'm a franchisee in the restaurant business and I spend a lot of time working. I also put in a a few hours in the gym every week, and I play soccer. I like to travel, and I'm kind of passionate about soccer, so I kind of like going to London to watch my favourite team. I've lived in Bournemouth for a year and I like Britain in general, but in the summer I prefer a hotter climate.


This text has several misspellings, and the writing is generally boring and riddled with clichés and unspecific statements. The word "try" is used a lot, and together with words like "support" it makes us feel like this guy is struggling through life. It’s a classic example of why it's important to consider the mood that the words you choose bring to your text!

The user's tendency to claim a lot of things about himself is interesting. Apparently, he's active and determined, and he knows what he wants. But take a look at this sentence: "What I'm looking for: I don't really have an answer". Then he goes on to list a few general characteristics that won't really exclude anyone; you get the sense that most girls would fit his description. How does that correspond to the claims he just made? Is this really a man who knows what he wants? He's contradicting himself between the lines, and in the end he comes off as a spineless guy who's trying be what he thinks girls want him to be. "He seems like kind of a wuss", the girl who helped me select this text commented.

Speaking of what’s between the lines; the phrase "I'm kind of passionate about soccer" is also interesting. How often do you really hear the word "passionate" preceded by the words "kind of"? He's trying to understate his interest in soccer, probably because he's afraid some girls won't like it. It doesn't exactly give you the impression that he's a confident, attractive guy.

He sounds off with the seemingly mandatory part about working out and a little section about his job. By all means, it's expected and perfectly normal to write a few paragraphs about what you do for a living, but in this case the phrase, "I spend a lot of time working" kind of makes you feel like he's wishing things were different. He would be better off focusing on the positive aspects of what he does − the stuff he likes about his job. Once again, the tone of the words you choose matters.

In conclusion, this is a bad profile text, though in many ways it's also fairly typical; most guys on dating sites will end up with something similar to this. Let’s look at the second example:

About me
My life as a stockbroker demands that I'm always fit for fight. I spend my free time at the gym, preferably close to the windows so that people passing by can admire my designer running tights. The weekends are action 24/7; you can find me where the fine wines flow, and...

OK, if the preceding words appeal to you please stop reading right now. I'm not right for you. I'll be a huge disappointment. In fact, I'm the polar opposite of that guy. I work for the county, and I don't really make that much money, but I do love what I do. I spend my spare time relaxing on the sofa or with friends if I feel like it. At times I can be kind of difficult, to tell you the truth. And I swear pigs will fly the day I don a pair of running tights.

What I'm looking for
You have to be independent and you have to have some degree of stability in your life. I'm not spending my time playing therapist. It would be nice if you kept yourself in sufficient physical condition to be able to walk up a flight of stairs without getting winded, and if you spent a few seconds in front of a mirror in the morning as well I’d be ecstatic. Apart from that you can be whoever you want to be as long as you laugh at my jokes and smile when you look at me.


This text belongs to a friend of mine, and he’s not totally lost when it comes to online dating. He manages to set himself apart by commenting on the way other guys tend to write profile texts; at first you think he's serious, and he seems like a douche of epic proportions, then it quickly dawns on you that he's being ironic. It's a way of creating an emotional build-up, like I discuss in my book.

Other guys will usually exaggerate how much they earn; this guy does the opposite − he plainly states that he doesn't have much money. However, between the lines he's communicating that he knows he's an attractive guy, and that he's used to getting girls without trying to impress them. He describes himself as difficult, and he starts off by telling girls to stop reading; he's using the tried and true stay-away-from-me schtick, creating a barrier between him and the girl to make himself more exciting, as opposed to trying to persuade her to give him a chance like most guys would do.

Then he follows up with a little callback humor, returning to the running tights and using the old sounding word “don” to create a quirky effect that probably will make some girls smirk. He starts to describe what he's looking for, and he uses a tone that makes him seem particular and specific; whereas the first guy basically said, "as long as you're a girl, I'm interested" this guy seems to be more demanding. In reality, though, his demands aren't all that excluding; it's the way in which he makes them, the tone he uses, that give an assertive impression.

Nevertheless, this text is teetering on the edge with its heavy use of irony and comparatively harsh and negative words. Girls react differently to it; some find it obnoxious and offensive, others love it for its fresh and rebellious approach. Furthermore, there are some really good tricks that it doesn’t use; in my book, I discuss a lot of different techniques for writing captivating texts, and I also include an example highlighting an effective and seldom used strategy called "cracking the shell".

About the author:

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    My name is Sondre and I'm an obsessive guy. I've spent the better part of a decade studying how attraction is kindled by text and images, and through interviews and experiments I have figured out how to create a profile that appeals to exactly the kind of women you want to meet. Through impressiveprofile.com I have helped regular guys get extraordinary results, and now it's finally your turn!

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